Search engine optimization or SEO is commonly used to help drive more traffic to your website. Another benefit would be to increase brand visibility and recognition and when the stars are aligned correctly, you will get a lot more conversions in the process (assuming that you own a business or e-commerce website).
That being said, many people have set out to implement their own SEO campaign and the question that they ask on a regular basis is, “is my SEO campaign working?”.
In this article, I will go over some things that you need to take a look at to know if it is working for you or not.
Before I start, it would be best that we define what the word “working” means because it can mean a lot of different things to many people.
Working, in this context, it refers to the results that you get based on the goals that you’ve set, the timing, and the expectations.
Is your goal to create a website just for exposure or is it to drive more conversions? How long are you expecting to see results? And, what are your expectations given your current budget?
With that out of the way, here are some things that you need to take a look at:
- Keyword Rankings
Keywords are important in SEO and it is best that you start from here. Use tools like SEMRush or AgencyAnalytics to see if the keywords you use are high-volume and low-competition ones.
- Inbound Links
The quantity and quality of inbound links are important because it can help tell a search engine that your site is of high authority in your niche. Use Moz’s Open Site Explorer to find out the new inbound links that have been created for your site as well as other metrics.
- Organic Traffic
By using Google Analytics, you can find out how much organic traffic is being driven to your site. Organic traffic is simply where a person uses Google search (or other search engines) and they go to your website after seeing the results page.
- Conversions and Revenue
Are you getting a lot of revenue and conversions, given a suitable time frame?
- The First Month
Now, let’s talk about the pacing. Realistically speaking, SEO will not work its magic yet in the first month after the implementation of your SEO campaign. If there are any improvements in your ranking, it would be minimal at best.
- The First 12 Months
This is where you will see a big difference. Look at the results that you see after 12 months and compare it to your goals and expectations. Are you receiving enough positive ROI? If not, then you may need to revise your current SEO strategy.
- Continuous Improvements
Because SEO is an ever-changing system, it is best that you, too, continuously improve your SEO efforts. If it helps, you can hire an SEO agency to further improve your campaign, all without you having to do anything.
Basically, what you do to determine if your SEO campaign is working is to use different tools to measure your site’s ranking and performance. The good thing is that such tools are easy to find and are often free of charge.
Furthermore, once you’ve looked at the results, compare that to the goals and expectations that you’ve set. Then and only then will you know if your SEO campaign is working for you or not.